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April 3, 2019 GSW No Comments

Mimaki Flex Their Muscles with the Largest Presence & Product Launches at FESPA

Mimaki’s wide format inkjet portfolio and application showcase to drive business differentiation and profitability.

Mimaki Europe, a leading manufacturer of inkjet printers and cutting systems, today announces that it will host visitors to FESPA Global Print Expo 2019(Munich, Germany – 14-17 May, 2019) on its largest ever FESPA booth. The company’s increase in stand size reflects not only Mimaki’s broad portfolio offering, but also its international growth, market leading position and commitment to customer success. Mimaki will also use the show platform to launch new feature-rich products to drive customer differentiation and profitability.

The Mimaki booth (stand B6-A30) will encompass four key business areas – Sign Graphics; Industrial Products; Textiles and 3D. In a celebration of application diversity, the Mimaki stand will demonstrate how customers can leverage its cutting-edge inkjet technology to deliver increased revenue and address new markets with new application opportunities.

“By showing the smartest portfolio of cutting-edge technologies at our largest FESPA ever, we aim to demonstrate our clear commitment to the industry. In part, this is enabled by some of Mimaki’s key business strengths – our flexibility and R&D expertise. Unlike some of our competitors, we’re able to adapt quickly to market changes and customer opportunities to deliver constant system improvements or brand-new innovations,” comments Danna Drion, Marketing Manager, Mimaki EMEA.

“We head to FESPA 2019 with a product portfolio that epitomises this capability. In addition, we will use the show to educate the market – showing a wide range of successful and profitable applications enabled by our printing solutions, driving increased customer revenue,” says Drion.

Sign Graphics
Mimaki will showcase its flagship UV LED and eco-solvent roll-to-roll printing systems, providing versatile, reliable and high-quality print and cut capabilities for sign graphics applications. Ranging from entry level to high-productivity printers, these solutions are designed to enable print service providers to ‘print and profit’ using Mimaki technology.

Mimaki UCJV300-75: An award-winning UV integrated printer/cutter, featuring white ink capability. Uniquely enabling four-layer printing, this system is ideal for creating transformative graphics for backlit applications. Also exclusive to Mimaki – five-layer printing allows different designs to be printed on both sides of a substrate simultaneously, perfect for transparent film applications. The smallest model of Mimaki’s versatile UCJV300 series, it also features Greenguard Gold certified LUS-170 inks.
Mimaki CJV150-160: An entry-level eco-solvent integrated printer/cutter, offering high performance, versatility and richness in colour. Equipped with vibrant ink types including silver, orange and light black, it delivers a cost-effective solution for sign makers, display graphics professionals and print shops.
Mimaki JV300-160: A next-generation eco-solvent/sublimation printer, the JV300-160 sets a new benchmark for professional wide format printers. Offering the unrivalled versatility of multiple ink types (namely, orange and light black), it delivers photo-quality prints at outstanding speeds (up to 105.9m2 per hour in super-draft mode). Altogether making the JV300-160 the ideal solution for sign and graphics professionals, sportswear and fashion manufacturers, as well as print shops.
Mimaki UJV55-320: This 3.2m-wide LED UV inkjet printer uniquely combines high quality, super wide output and high-volume production (up to 110m2 per hour). White ink, transparent media capability, as well as twin-roll simultaneous printing, are among the features that make the UJV55-320 ideal for producing banners, retail, exhibition and window graphics and similar applications.

Industrial Products
For the industrial market, Mimaki will showcase three of its flatbed direct-to-shape UV LED digital printers from the UJF Series – the Mimaki UJF-7151plus, the Mimaki UJF-3042 MkII and the Mimaki UJF-6042 MkII. Offering print sizes from 710mm x 510mm to A3 and A2, and substrates up to 153mm thick, Mimaki’s UJF portfolio is designed specifically for the promotional products market. Visitors at the booth will be inspired by a wide range of creative promotional products in various materials, demonstrating how advanced digital printing enables value-adding and profit-driving personalisation and versioning capabilities.

Textiles
Central to Mimaki’s textile showcase at FESPA is the company’s latest dye sublimation printer – the Mimaki TS55-1800. Offering continuous operation and an unprecedented price-quality ratio, this business-enhancing printer addresses the entry and mid-level markets and is designed for users that demand high productivity and high-quality print with vibrant colours and vivid imagery. Equipped with Mimaki’s core technologies, such as MAPS, NCU and NRS, it prints with the new Sb610 inks, that hold the coveted ECO PASSPORT by OEKO-TEX® certification, meeting specific sustainability requirements. The TS55-1800 is suitable for interior fabrics, sports and fashion apparel, flags and tapestries. A Gold Sponsor of FESPA Global Print Expo, Mimaki will also be a key participant in FESPA’s special textile feature ‘Print Make Wear’.

3D
Mimaki will ‘shape the future in colour’ with its advanced colour additive manufacturing technology. The Mimaki 3DUJ-553 is recognised as the first ever polymer 3D printing system enabling more than 10 million different colours. Using CMYK with white and clear inks, it produces photo-realistic products, with rich colour expression including spot colour, shades and gradients, as well as special effects, such as full transparency and semi-transparent colour. Visitors to the Mimaki booth will see the 3DUJ-553 3D printer running live and delivering objects with super fine details and smooth surfaces. Mimaki’s 3D printer is ideal for such applications as scaled models, mock-ups and prototyping through to 3D art, figurines, as well as medical and educational tools and equipment.

April 3, 2019 GSW No Comments

Mimaki Boost Creativity in Retail

Addressing retailers, the new software enables easy design through templates and in-house production of a diverse range of advertising materials, helping enhance performance in sales.

Mimaki Europe, a leading manufacturer of inkjet printers and cutting systems, has today announced the release of brand new design software, Simple POP, scheduled for April 2019. Addressing the retail market segment, Simple POP is designed to boost creativity in in-store decoration, enabling retailers to produce in-house, as well as to widen the range of Point-Of-Purchase (POP) displays as required, simply using templates.

There is an extensive variety of advertising materials that the retail industry uses, ranging from window signs, posters and POP ads, to seals and stickers, which are also strictly linked to seasonal events, time-limited sales, weather trends and daily bargains. This means that flexibility in producing in-house advertising materials is crucial to enhancing performance in sales. Proprietary software Simple POP directly addresses those requirements, enabling user-friendly processes based on the use of preset templates. The range of available templates includes various POP ads designed to be eye-catching and to properly convey key information (such as swing POP displays, price cards, posters, banners, etc.), in-store decorations for each season and event (such as wall stickers, window signs, magnet sheets, tapestries, etc.), as well as small articles (labels, seals, stickers, etc.).

For further benefits in terms of flexibility and quality, the templates come with pre-installed cut data which empowers printing and cutting automatically by using Simple POP combined with Mimaki series UCJV150 and UCJV300 of UV curable inkjet printers with cutting functions. Additionally, the UCJV300 series, equipped with white ink, perfectly fits the needs of catchy and highly decorative items as it allows reproduction of natural colours both on transparent and coloured media.

Key technological features of Simple POP:

Preset templates tailored for specific applications enabling easy design
Pre-installed print and cut data for POP and in-store decorations
Automatic cutting improving work efficiency
White ink on the UCJV300 series enabling print on transparent, coloured and metallic media

Simple POP offers a wide range of templates suited to different applications. Once a template is chosen, users can easily edit text, as well as edit, add, resize and modify images and graphic symbols. The easy design process is intuitive, even for those who have no experience in using design software. Furthermore, additional templates will be provided on the Mimaki website as free downloads.

Another key feature of Simple POP is templates that come with pre-installed cut data which enables retailers to perform print and cut operation in-house by combining the software with the Mimaki UCJV150 / UCJV300 series. Those printers are equipped with a cutting function that allows automatic production of displays with different shapes, which would take time and effort when manually cut.

The white ink with high hiding power available on the UCJV300 series is yet another added-value feature. Using the white ink as a base for colour prints on transparent, coloured and metallic media helps increase ink colour development and achieve beautiful and appealing prints.

“Brand-new Simple POP allows retailers to bring the production of ad materials in-house, avoiding outsourcing issues. It is designed to simplify the production of eye-catching and themed in-store decoration and to enable automatic printing and cutting when combined with the UCJV150 and the UCJV300 printers,” says Senior Marketing Manager for EMEA, Danna Drion. “Benefits for retailers include shortened production time, boosted flexibility in design and improved work efficiency.”

April 3, 2019 GSW No Comments

Mimaki Launches New Desktop 3D Printer

Flexible and easy to use, Mimaki’s new 3D desktop printer simply sits in your office without disruption.

The Mimaki 3DFF-222 printer can produce jigs, three-dimensional signage and many more applications in combination with Mimaki’s range of LED UV flatbed printers.
The Mimaki 3DFF-222 3D printer also offers a wealth of benefits for sign and display printers.

Mimaki Europe, a leading manufacturer of inkjet printers and cutting systems, today announces the launch of the new Mimaki 3DFF-222 3D printer, a product co-branded with Sindoh, a manufacturer of 3D printers and multi-function printers based in South Korea. The Fused Filament Fabrication (FFF) solution has been developed as an in-house design and production tool, ideal for parts such as jigs used in direct-to-shape printing and tools for producing three-dimensional signage.

Commercially available from the end April 2019, the 3DFF-222 system prints in PLA material. Using easy-to-load filament cartridges, it prints parts up to 210mm x 200mm x 195mm (W x D x H) and offers remote monitoring of each print job through a Mimaki app. The new platform joins the 3DUJ-553 in Mimaki’s portfolio of 3D printers, to which Mimaki has applied the expertise from its long heritage in the graphic arts. Consequently, both systems offer enduring reliability and have technical support and customer service in place across the globe.

“Flexibility and ease-of-use are key features of the new desktop 3D printer. It’s been developed so that you can have it sitting in your office without disruption,” states Bert Benckhuysen, Senior Product Manager at Mimaki Europe. “The 3D printer also complements our sign and display printers seamlessly. The 3DFF-222 is capable of inexpensively producing customised print jigs, which can be used to stabilise print quality when printing on flatbed direct-to-shape UV LED printers from our UJF Series.”

“Sign and display printers can also benefit with time and cost savings through efficient in-house manufacturing of eye-catching colourful indoor signs and channel letters, which are 3D printed first and then decorated using Mimaki’s UV printers in LD mode, allowing high quality print on three-dimensional objects.”

Key features of the 3DFF-222 3D printer

PLA (Poly-Lactic Acid) filament – a hard, robust material that is a plant-derived eco-plastic made from corn and potato starch.
Automatic Filament Supply – filament installation is simplified, comprising insertion of a reeled filament in the dedicated cartridge and setting it to the main unit. The filament is supplied to the nozzle automatically.
Auto Filament Cutting – is also possible after the print job is completed.
A flexible metal bed – with built-in thermostatic function, enables both stable formation and easy removal of the model once it is ready.
Bed Leveling Assist – automatic measuring of horizontal error of the table and correction also supports stable formation.
HEPA (High Efficiency Particulate Air) filter – prevents the discharge of foul air.
Motor drivers – designed specially to reduce noise levels during operation.
A camera and LED light are provided for remote monitoring with a smartphone or tablet.

“Following the launch of our flagship 3DUJ-553 3D printer, Mimaki continues to explore opportunities in 3D printing,” continues Benckhuysen, “Our new desktop 3D printer is designed to fit the needs of modern print production environments and it is suitable for a broad range of uses. The introduction of this latest product demonstrates Mimaki’s commitment to driving innovation and providing our customers with profit-enhancing solutions.”

April 3, 2019 GSW No Comments

Faster Production, Shorter Lead Time

Faster production, shorter lead times and more flexibility were some of the benefits for Shortcut Labs when they began to print with the Mimaki UJF-3042MkII. “I wish we had discovered it earlier”, says co-founder Amir Sharifat.

It was almost by coincidence that three young technology students met in 2013 and together developed Flic, the market’s first Smart Bluetooth Button. In the era of “Internet of Things”, when the interest in online homes started to sprout, Flic quickly became a multi-million Rand affair with partners and production sites all over the world. With a short click, double click or a long hold, consumers and businesses in more than 110 countries would be able to control lighting or music, call for a taxi, order room service and call for help, all with a simple click of a button.

As the business grew, practical issues in the production required new solutions. One of the most urgent ones was to find an efficient and reliable printing solution for the growing number of individual customers who requested customised print, and corporate customers who wanted to have their brands printed on top of the plastic buttons. “As the Flic-buttons are produced in Malaysia, we hired a screen printing company who was based there for the printing services. It was taking several weeks, sometimes months, of sending samples back and forth numerous times to Malaysia to get an acceptable logo with the right colours. With an increasing number of business customers, the lead times were no longer acceptable,” says Amir Sharifat.

Thoughts of bringing the printing in-house started to grow, and during a printing convention in Stockholm 2016, Sharifat met with Mimaki’s reseller, to discuss UV-printing. “I had read about Mimaki and knew that they were one of the biggest print suppliers in the market. We were introduced to the UV-printer Mimaki UJF-3042MkII, four colours plus white and varnish, 1200 x 1200 dpi, which really suited our needs. UV is essential because the print on our products needs to be scratch resistant. We calculated that printing more than 2000 buttons in one year in-house would be profitable and so we went for the leasing option of one Mimaki UJF-3042MkII,” says Sharifat, who emphasised the importance of flexibility in a forever changing future.

After a successful installation, the technicians and IT-experts in the Shortcut Labs team have all gradually become printers. “We were a bit anxious at first – is it going to be difficult to learn how to print? How much daily maintenance will the new printer require? All we wanted was to find a useful tool without having to focus too much on the machine itself. With guidance, I learned how to run it and now everyone in the company is involved in the printing jobs,” explains Sharifat, while demonstrating the Mimaki UJF-3042MkII with a 30 x 42cm table size placed in a corner of his office.

April 3, 2019 GSW No Comments

Shereno Printers Aquire Their 12th Mimaki

Shereno Printers is one of the leading printing companies in Gauteng, serving the print and design needs of companies and individuals across South Africa and beyond. What started off as a humble, family-owned printing business back in 1966, operating out of a single-roomed premises in Benoni, has quickly grown to become the largest independent provider of full-service printing solutions, occupying 17 500 sqm of operational capacity under one roof, with additional satellite offices in Pretoria.

Shereno Printers are a long-standing customer of Graphix Supply World and have acquired a total of twelve Mimaki’s to date. Shereno’s client base consists of many, including the ANC where they are currently producing their pre-election printing from posters, vehicle wraps, stickers, banners, flags and more. This is what the secretary general from the ANC has to say: “in our association with Shereno Printers, we have found them to be a professional organisation that understands the importance of time frames… We have no hesitation in recommending Sheren Printers as a service provider.”

They have expanded their election campaign printing further up north in Africa, to the Congo using Graphix Supply Worlds High Performance flag fabrics.

This leading printing company has recently purchased their second Mimaki JV5-320 DS dye sublimation printer for their high-demand work flow. The JV5 is a superwide, fast direct and dye-sublimation printer, high in quality and prints up to 3.2m wide.

Shereno have the passion and drive to build up an imaginative look at where they are heading. Their vision to on the forefront of defining print excellence and delivering superior service continues to be the cornerstone of their operations. They aim to ensure no only that they continue on their journey but that it only gets better.

But isn’t print dead? ‘As technologies continues to move at a hare’s pace, many are starting to consider print as a dying medium. Don’t be fooled though, print is not dead – it’s just getting smarter, and we’re moving with the times.’

To find out more about this ever expanding company, visit their website: http://www.shereno.co.za/
email: info@shereno.co.za
call: 011 894 4150

March 29, 2019 GSW No Comments

Cutting Production Time From 8 Hours to 45 Minutes

JCT Developments is expanding with a recently installed EFI™ VUTEk® HS125 F4 hybrid flatbed/roll-to-roll printer from Electronics For Imaging, Inc. (Nasdaq:EFII). The printer allows the company to increase printing capacity and focus on new business.

“The machine is far outperforming all expectations, cutting the production time of 100 double-sided set-size Foamex boards (1200mm x 1700mm x 5mm) from eight hours to 45 minutes,” said JCT Developments Managing Director Julian Turner.

The VUTEk HS125 F4 printer’s production speed, which is faster than JCT anticipated, enables the company to further improve print capacity and focus on expanding its business. Turner expects good growth for his company in 2019.

JCT Developments’ new VUTEk is a versatile 3.2-metre hybrid flatbed/roll-to-roll inkjet printer, featuring Fast-4™ technology that uses eight ink channels in a CMYK x 2 configuration for high-speed throughput. This results in higher speeds for outdoor- and distance-viewed graphics. The machine prints up to 225 boards per hour with resolutions of 600 or 1000 dpi and greyscale print capability.

The EFI VUTEk HS125 F4 performed better than any other machine JCT Developments tested. Moreover, the fact that the printer is a hybrid flatbed and roll-to-roll solution brought an additional bonus to the company; JCT Developments now has even more capacity to produce short to high run work on an extensive selection of flat sheet and roll fed substrates.

Turner was particularly interested in the printer’s ink adhesion and the manufacturing process on Correx®, a corrugated plastic. According to him, the adhesion proved to be outstanding and the best he had ever seen, with no loss of colour gamut or speed. “Correx is a very hard substrate to strike a happy medium on,” said Turner, “but we can run it full throttle on the HS125 F4.

“It quickly became clear that the HS125 F4 is not only fast, but provides good quality of print, plus less expensive ink prices compared to other suppliers I use,” he added.

JCT Developments specialises in advertising and POS (point of sale) signs as well as display graphics, works for various well-known blue chip clients, and has a production staff of 24 people.

March 29, 2019 GSW No Comments

“We Only Buy Mimaki”

An avid “I love my Mimaki , GSW’s customer – Gavin, owner of Arrow Signage was more than complimentary of his Mimaki’s and GSW’s service and technical support.

Starting the company just five years ago they have grown in leaps and bounds from a chemicals industry to seeing a major need in labels where they began production at night and focusing on signage during the day.

The first machine they purchased from Graphix Supply World was the Mimaki CJV150 print & cut then traded it in for the SWJ 320 for PVC banners, tarpaulins etc. A month later they acquired the Mimaki CJV30-160, thereafter it was a sky rocketing business evolution with further acquisitions of Mimaki’s such as JFX200 and UJV55-320, UCJV series to name a few, adding to their portfolio of exceedingly advanced digital equipment.

Arrow Signage offer a full-service design, print and sign studio. Based in Alberton, Gauteng, they specialised in creating and producing vibrant eye-catching, high-quality commercial signs for businesses nationwide. Our selection of products includes everything from direct UV flatbed printing, large format banners, laser cutting, custom signs to vehicle wraps, decals and even fully customized signage. Unlike purchasing from a third party, when you choose services from Arrow Signage, you are buying direct from the print house. You get the best deals on great custom signs without sacrificing the quality or integrity of your branding. We have the experience and knowledge necessary to provide you with beautiful, durable, and well-built custom signs for any of your signage needs.

Why choose Arrow Signage? Their skills and knowledge as top market suppliers, digital management software, guaranteed deliverability and their outstanding customer service, shorter turnarounds, artwork and sampling and remarkable print quality.

Gavin has acquired seven machines in the five years they have been in business, all of which are Mimaki’s. Gavin says, “we do our homework and look for quality and high-speed equipment that caters for our high demand in print production, that’s why we will only ever go for Mimaki.”

Proudly, they are the first to achieve the day and night prints using the UCJV300 series, and have Mimaki, GSW and customers in absolute awe with what Arrow Signage are able to achieve with their Mimaki’s.

The Mimaki UCJV300 Series is currently the leader in future sign and graphics through UV innovation. It is a versatile inkjet printer having a combined function of both printing and cutting mounted with UV-curable ink.

UCJV300 Series is a high spec model equipped with the 4-layer/5-layer print function in addition to UV LED print and Print & Cut.
This new model is enough to cover wider ranges from a quick job with short delivery time to an avant-garde signboard.

Over all, Arrow Signage say they are very happy with Graphix Supply World’s service, the outstanding equipment and their technical support is brilliant within a day their machine is seen to and sorted.

If you want to know more about Arrow Signage feel free to contact them:

Website: www.arrowsignage.co.za

Email: sales@arrowsignage.co.za | hello@arrowsignage.co.za

Phone: 011 900 3633 / 1064 | 083 447 3220

For more information on Mimaki equipment and how it can make your business profitable email marketing@gsw.co.za

March 29, 2019 GSW No Comments

Mimaki & GSW Showcased at Sign Africa PE with Upward Spiral

Upward Spiral, Mimaki and GSW’s Eastern Cape distributor, based in Port Elizabeth formed part of the team at this months Africa Print Expo.

The successful Africa Print Port Elizabeth Expo, held on 27 March at the Boardwalk Convention Centre, attracted over three hundred visitors from around the Eastern Cape (East London, Queenstown, Somerset East, George, Kirkwood, Grahamstown, Graaff-Reinet, Port Alfred etc.)

Visitors attending the shows are continually looking for the latest in print technology as the industry progresses at a rapid pace. Mimaki and Graphix Supply World not only meet the requirements of Affordable technology but are years ahead of their opposition with their high quality equipment with incredibly high print speed rates.

On the Mimaki | Upward Spiral stand they showcased the Mimaki UCJV 300-160 – the leader in the future of sign graphics through UV innovation, a high-spec model equipped with the 4 layers print function in addition to UV-LED print and Print & Cut.
It is a versatile model widely supporting job by short delivery time to advertisement sign with leading design. As well as the Mimaki UJF MKII series – a high performance, state-of-the-art, small format LED UV printer, a flatbed LED UV printers bring increased productivity and ease of use to on-demand, direct to object printing. Available in A3 or A2 format, these new models build on Mimaki’s peerless heritage to offer spectacular creativity and limitless opportunities when printing onto almost any material.

The leaders in print technology supplies (GSW and Upward Spiral) continually offer excellent service and on-the-day technical support.

If you need to get hold of Upward Spiral:

Web: http://upwardspiralec.co.za

Phone: 041 820 0082

Cell: 082 788 4869

Email: camilla@upwardspiralec.co.za

March 29, 2019 GSW No Comments

A Multi Function Calender From Metalnox

A new equipment version, much more agile and totally adequate for better ergonomics of the operator, the eCMD450 Calender is a product with 100% Brazilian technology which is totally developed and manufactured by Metalnox.

With the ability to sublimate continuous transfer and fabrics, cut fabrics and continuous transfer or cut transfer and fabrics, the new eCMD450 Calender also allows to monitor the temperature, thus avoiding damages to the felt.

The eCMD450 Calender has a “High economy“ system, the exclusive Metalnox system, which is the most economical in the world, with a 14.2 kW/h consumption.

With thermal cylinder of 450mm diameter and 1.90m total length, it is possible to obtain 75% usage of its area.

Another important differential of this new version is the possibility of automatic initialisation: it can be defined by days of the week or by a specific date and time.

With economy and agility as the cornerstones of the design, the eCMD450 Calender comes with a direct pressure cylinder on the felt, allowing greater colour impregnation in the fabric, giving a perfect result.

A robust industrial machine designed to be continuously working and with the higher economy.

The setup of the equipment is done in a simple and practical way, since it does not have locking latches or manual adjustments.

Every Metalnox equipment also has 1 year warranty on the equipment – when purchased new*.

Differential:

Larger contact area (better use of the thermal cylinder, with a higher “embrace” of the cylinder by the felt).
Smart felt alignment system, pneumatically operated.
Pneumatic felt tensioning system.
Self-aligning tensioning of the drive chains, for better accuracy, smooth operation and system durability.
Modular glass working table with possibility of customisation
Illumination under glass table
For faster process, it is possible to program recipes according to the operator’s needs.
Cylinder with hard chrome coating for high durability with 450mm diameter and total length 1.9m, with 75% of perimeter utilisation area.
Mechanical speed from 1 to 6 meters/minute
Double resistance system for higher energy savings.
Scheduling System for automatic initialisation, it can be set by days of the week or by a specific date and time.
Automatic shut-off system that monitors the temperature and effectively shuts off when the temperature is low enough to prevent damage to the felt.
Conveyor belt with exit at the back of the machine, avoiding operator fatigue and tiredness and bringing better ergonomics to the operation.
Direct pressure cylinder on the felt for deeper colour impregnation.
The Better set up performance in the market, reducing labor costs and direct costs.

*Ts and Cs do apply.

Trade-in, Trade-up!

Finance

Trade-in, Trade-up!

Finance

Mimaki’s wide format inkjet portfolio and application showcase to drive business differentiation and profitability.

Addressing retailers, the new software enables easy design through templates and in-house production of a diverse range of advertising materials, helping enhance performance in sales.

Flexible and easy to use, Mimaki’s new 3D desktop printer simply sits in your office without disruption.

Faster production, shorter lead times and more flexibility were some of the benefits for Shortcut Labs when they began to print with the Mimaki UJF-3042MkII. “I wish we had discovered it earlier”, says co-founder Amir Sharifat.

What’s the trick?

From trick to trade