Materials, Media

How the Right Print Media Impacts Print Quality

Master to art of print media selection to ensure quality print outcomes.

Your large format printer is only as good as the print media it uses. Understanding the importance of selecting the right print media is key to unlocking the full capabilities of your printer. 


Why the Right Print Media Matters

The choice of print media significantly impacts the quality, durability, and overall effectiveness of your prints. Different consumables are designed to enhance certain aspects of printing, such as colour reproduction, longevity, and resistance to environmental factors. Using incorrect or low-quality media can lead to subpar results, potentially damaging both your printer and your reputation.


Factors to Consider in Print Media Selection

When choosing the right print media, several factors must be taken into account:

  • Print Purpose and Environment:

    Determine where and how your print will be used. Outdoor signs require durable, weather-resistant media, whereas gallery-quality art demands high-end, archival-grade paper or canvas.

  • Printer Compatibility:

    Each printer has specific media compatibilities. Using the correct media ensures optimal ink adhesion and colour reproduction while extending the lifespan of your printer.

  • Finish and Texture:

    Glossy, matte, satin, or textured? Your choice can dramatically alter the visual impact of your print. For instance, a matte finish is often preferred for reducing glare in brightly lit areas.

  • Colour Performance and Density:

    High-quality media enhances colour depth and accuracy, vital for vibrant and eye-catching prints.

  • Durability and Flexibility:

    Consider the physical demands of your print’s intended use. Does it need to be scratch-resistant, easy to transport, or suitable for stretching over frames?


Other Factors Affecting Print Quality:

Apart from the right media, consider these elements to maintaining high-quality printing results:

    • Printer Quality and Technology:

      Higher-end printers with advanced technology can produce finer details, more accurate colours, and consistent prints. Reputable brands such as Mimaki, Kongsberg and EFI guarantee the exceptional quality of your prints. 

    • Colour Management and Calibration:

      Proper colour management ensures that the colours printed match the intended design. Calibration of the printer for different media types is essential to maintain colour accuracy and consistency. 

    • Printer Maintenance and Condition:

      Regular maintenance and servicing of the printer are crucial. Dirty or clogged print heads, outdated firmware, or worn-out parts can lead to poor print quality.

    • RIP Software:

      Raster Image Processor (RIP) software is used to translate images into a format that printers can understand. Quality RIP software can make a significant difference in colour management, gradient transitions, and overall print fidelity. 

    • Workflow and Process Management:

      The efficiency and organisation of your printing workflow are vital. This includes managing digital assets, ensuring proper pre-print processing, and careful post-print handling. Each stage of this workflow contributes significantly to the consistent quality of your prints. 


At GSW, we recognise the complexities of these choices. That’s why our experts are dedicated to guiding you through the selection process. Our wide range of print media caters to diverse needs, ensuring that you find the perfect match for your printer and project. With our expertise, we understand each media type and how they interact with different printer models. 

As your trusted one-stop shop, we are dedicated to providing the best quality printers, print media and consumables. Connect with us for expert assistance in choosing the best solutions for your business.