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It takes a mere seven seconds to grab the attention of a consumer on a competitive retail shelf.  Regardless of what you are selling, when it comes to product packaging, brand owners need the edge. Using metallic inks is a strategy that will give a product the “wow factor” it needs to beat that seven second clock!

Mimaki just recently, showcased the market’s first metallic ink capability for digitally printed direct-to-object production at InPrint held earlier this month. 

Mimaki believe the new metallic silver ink will allow users to create higher valued print products with a range of metallic effects such as gold or bronze. Multiple metallic colour shades can be achieved by combining Mimaki’s new silver ink, allowing a variety of eye-catching effects to be achieved on a wide range of print products.

For more information on this exciting new ink option email marketing@gsw.co.za