Demonstrating unlimited possibilities for digital print in packaging, visual communications and retail at two important trade show events

Mimaki showcased innovative solutions for packaging, visual communications and retail enabled by digital printing at two important French events this autumn. At LUXE PACK, held on 1 to 3 October in Monaco, visitors saw how easy and effective it is to take luxury packaging to a new dimension with UV and 3D inkjet printing. At Print in Progress, held on 10 to 11 October in Paris, visitors learnt how easy it is to produce personalised promotional items as well as stunning signs, interior décor and more. At both shows, Mimaki experts were on hand to discuss the business needs and potential solutions with attendees.

“While digital printing is certainly not new, its applications continue to expand and grow across a number of industry segments,” said Ronald van den Broek, General Manager Sales EMEA, of Mimaki. “At each of these shows, we highlighted some of the more innovative and unique ways to make packaging, signs and visual communications more compelling. We believe brand owner attendees left our booths with many ideas that will help them market their products better, while printers and converters learnt about new products and services they can offer to their brand owner customers.”

One of the key differentiators of digital printing is the ability to produce cost-effective personalised, customised or small lot items. For example, at Print in Progress, Mimaki will be showing its UJF-6042MkII flatbed printer producing personalised promotional items, packaging and other retail products, while the JV150 will be printing signs and other visual communications. Mimaki will also be printing wallpaper and other interior décor items on the UCJV300 series – a compact footprint that delivers printing and cutting inline for a finished product.

At LUXE PACK, the UJF-3042MkII flatbed printer printed directly on perfume bottles and other premium packaging, and its optional Kebab unit  printed directly on the 360° surface of cylindrical items such as wine bottles. Visitors to the Mimaki booth saw samples of full-colour 3D printing produced by the Mimaki 3DUJ-553, capable of printing up to 10 million different colours. Product Manager Bert Benckhuysen joined a panel discussion at the show on 2 October: Additive Manufacturing in the Service of the Luxury Brands – New Solutions and Experiences. This was a lively discussion that presented many novel ways in which 3D printing can be used for packaging, promotional items and more.