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Primera Polska has installed the first Mark Andy Digital One label press, which has increased capacity at the company by more than 800 percent since May.

The company, which began as a print broker and moved into production of short run labels in 2012, decided that it needed to increase its capacity for runs of 500-5000 labels printed in 4-color process.

Following a visit to Mark Andy’s showroom and demonstration facility, the company ordered a Digital One with CMYK toner printing and an in-line flexo unit for varnish or cold foil, as well as a die-cutting station.

The unit has been installed at Primera’s Zory production facility located in the southern region of Poland, allowing the company to better serve their customers by offering a 24-hour lead time on most jobs. Typically, Primera uses the digital label press to produce 125,000 labels of 200 different designs in under two hours.

Primera operates has a strict policy of keeping spare capacity for its premier customers, and has a select portfolio of sought-after label work that takes great care to retain. Currently, a large proportion of its business comes from the electronic cigarette market,  which are normally of a smaller format and requiring incredibly fine type.

Primera co-owner Sylwia Dudek: ‘The main benefits of the Digital One are that it can handle a variety of standard substrates without the need for pre-treatment, and without a “click” charge to pay, the only cost we incur is the inexpensive toner.’

Miroslaw Dudek, who is responsible for the technical side of the company, added: ‘The flexo station allows us to apply varnish or add a spot color, and the laminating unit allows us to use linerless material. There is a UV lamp for curing, and the rotary die station uses easy to change magnetic dies. After that, the matrix is removed, and the finished web rewound – simple, and all in one pass.’

The Mark Andy also has a very low power requirement, needing only 220V of single phase power during full-production mode. ‘We have noticed little increase in our monthly electricity usage since we installed it,’ added Sylwia Dudek.