Fujifilm has promised a transformative experience for printers swinging by its stand at this year’s Ipex, at the London ExCeL Centre this March. Inkjet will be the key to the graphic arts giant’s 600 square metre marquee at the landmark industry event, forming the centrepiece of an end-to-end marketing services showcase.
As the grand opening draws ever closer more and more tidbits about Ipex have begun to emerge, with Fujifilm revealing its stand’s “Power of Inkjet” theme. Fujifilm brings together its whole family of commercial inkjet products, powered by its cross-media XMF workflow, to help printers transform their businesses. According to Yasufumi Morimoto, senior vice president, Fujifilm, he is excited to highlight what can be achieved using the latest advances in the technology.
“We’re really excited to have the opportunity to use the Ipex platform to demonstrate our multiple inkjet production systems and showcase their ability to transform print production. The pace of change within the print and packaging industries continues to accelerate at an unprecedented rate, with more diverse applications appearing every day. Fujifilm’s commercial inkjet solutions, together with our powerful web-to-print and workflow solutions, are proven in the market and are transforming print operations the world over,” said Morimoto.
Morimoto restates Fujfilm’s ongoing support for Ipex as a premiere industry event, and will back up its significant presence with a heavy educational focus. He maintains that this year’s Ipex platform is a perfect fit for Fujifilm’s inkjet offering, highlighting the diversity of print in the multi-channel marketing mix.
According to Morimoto, “Our customers are looking for new ways to achieve results in this changing communications environment and print is pivotal to this.”