Esko and MediaBeacon are releasing a fully integrated packaging and marketing process and digital asset management solution. It enables brands and marketers to deliver consistent content across digital, social and packaging consumer touch points.
The new platform helps brand owners streamline complex creation, approval and deployment processes across multiple teams and locations.
Esko acquired MediaBeacon two years ago, with the intention of developing this new solution for industries such as CPG and Life Sciences, Retail & Apparel, Media & Entertainment, Public Sector and Financial Services. The platform’s unique strength is the integration of a superior asset management system with a powerful project and workflow management system, complete with support for packaging, which is exceptional in the market.
“We’ve built this solution very strategically, driven by customer conversations we’ve had over the past few years, and we’re pleased to be deploying and integrating it within a global brand now,” said Udo Panenka, President of Esko. “The acquisition of MediaBeacon has enabled us to create this truly unique platform: it combines the creation of brand assets, including packaging, with the management and actual publication to all distribution channels.”