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Drupa 2016: trade fair of decision makers and capital spenders 
Some 260,000 visitors from 188 countries and some 1,900 journalists from 74 countries travelled to Düsseldorf to learn about technology innovations, further developments and new business lines. Visitors’ decision-making competence is extremely high: approximately 75% of all visitors are executives and in a decisive and or co-decisive capacity when it comes to capital expenditure in their companies. Various other indicators produced by the visitors’ survey also underscore very clearly that drupa is a flawless B2B trade fair and platform for business decisions: 

• 54% of visitors came to drupa 2016 with concrete investment intentions
• 29% placed orders during drupa 
• 30% are planning to place their orders after drupa 
• 60% found new suppliers at drupa

Exhibitors Testimonials:

EFI, Guy Gecht, CEO 
The USP of drupa is clearly the production plants in operation. This allows visitors to follow and assess the complete workflow. An asset no other trade fair in the world has to offer.

Esko, Udo Panenka, President 
At drupa 2016, Esko exhibited with its sister company X-Rite Pantone and subsidiaries Enfocus and MediaBeacon. Spread out across six Inspiration Zones, visitors experienced the combined innovations to improve the steps of a typical packaging production workflow. Bringing that message and demonstrating the value add of a connected and integrated workflow has come across really well for the many visitors we welcomed at our stand. This drupa helps us to reconfirm our leadership position in all domains of packaging and labels workflows; the overwhelming amount of visitors from all over the globe exceeded our expectations both in closed orders as well as in new contacts.

Mimaki, Mike Horsten, General Marketing Manager EMEA
drupa always gathers visitors from all around the world and from all different segments of the printing industry. Our 295 sq/m. booth was a success and attracted a large audience during the 11 days of show! The drupa organisation was as impeccable as ever, and it manages to keep up with the trends in an evolving industry. We had the chance to talk to our customers and discuss how Mimaki can support them with future opportunities. Our Design Book was a big hit, as it shows what kind of applications Mimaki customers have already developed in the past and it thanks our clients for their creativity. This portfolio also inspires people and shows the amazing results that emerge when we create together with our clients.

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